Package Free Shop x Reformation
While I worked as the Creative Lead at Package Free Shop, we had the opportunity to collaborate with the sustainable fashion brand, Reformation. We created a pop-up shop in their NYC Soho store to expose the Package Free Shop brand to a new audience with shared values of sustainable living.
Digital Marketing Design
Utilizing the images captured, I designed and created email marketing and social media assets that melded the two brand identities together.
Email Marketing:
Instagram Stories:
Pop-up Layout and Design
I styled and created the visual layout of the physical pop-up within the constraints given to us by the store.
Mocking up the layout for the pop-up back at the Package Free Shop office:
