Rosebud CBD x Calivolve
I oversaw the product launch of a CBD-Infused Chocolate Bar collaboration between two clients, Rosebud CBD and Calivolve.
Launch Photography Creative Direction & Styling
For the campaign photography, I leaned into the themes of warmth, decadence, and sensory-evoking imagery.
I created the shot list, hired the photographer, sourced props and clothing, scouted models, and styled on set (oh, and was even an impromptu hand model in a few shots).
Photographer: Brooke Shanesy
Mood Board:
Final Image Selects:
My hand modeling debut.
Yep, that's my hand again!
Social Video Production
Seeing how Instagram was beginning to favor video content (circa 2019) I made sure to also capture quick and simple mouth-watering video content on the day of the photo shoot.
I created the shot list, styled, and directed on set.
Videographer: Brooke Shanesy
Email Marketing Design
Utilizing the new imagery, I created an email launch campaign template that led to a quick sell out of the first batch of chocolate bars. Success!
