Graphic Design + Email Strategy for Barbari
Barbari is a Portland-based brand that creates herbal blends meant to be smoked, steeped, or smudged. I’ve worked alongside the small creative team at Barbari in multiple capacities including developing their email marketing visual style, consulting on email strategy for both one-off and automated campaigns, as well as designing weekly email and social assets.
Email Visual Style Development
The Barbari founders first engaged me to help refresh their email marketing look and feel, as well as the overall strategy. I developed a visual email style and format that not only aligned with the brand’s bold and irreverent visuals, but also led to a significant increase in conversions.
I was also tasked with setting up strategic automated drip campaigns including abandoned cart emails, an email welcome series, and post-purchase emails.
Final Email Campaign Format:
Email Drip Campaign Examples:
More Email Graphic Examples:
The Runner Ups (the layouts that didn’t get chosen, but are still fun to see):
Social Media Graphic Design
My role expanded to include designing the creative assets for Barbari’s Instagram - both main feed graphics and stories.
Main Feed Graphics:
